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MULTICHANNEL PRESENCE, BOON OR CURSE?: A COMPARISON IN PRICE, LOYALTY, REGRET, AND DISAPPOINTMENT

Satadruta Mookherjee, Jennifer J. Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372648
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.696-699
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
priceloyaltyregretmulti-channelretailing
Table Content
Introduction
 Theory & Hypotheses
 Method and Stimulus
 Results & Analysis
 Discussion
 References
Author
  • Jennifer J. Lee(Boston University, USA)
  • Satadruta Mookherjee(Binghamton University, USA)