KOREASCHOLAR

THE INFLUENCE OF LIVE STREAMING SERVICE OF WEB CELEBRITY ON CONSUMER IMPULSIVE BUYING BEHAVIOR

Xiaolei Yu, Kyunghoon Kim, Shuman Wang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372649
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.700
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
live streaming serviceflow experienceparasocial interactionimpulsive buying behaviorweb celebrity
Author
  • Shuman Wang(Business School of Henan University, China)
  • Kyunghoon Kim(Changwon National University, Republic of Korea)
  • Xiaolei Yu(Business School of Henan University, China)