KOREASCHOLAR

CONSUMER ENGAGEMENT IN MOBILE SHOPPING THROUGH MOBILE FASHION APPS AND AR

Anastasiia A.Napalkova
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372654
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.705-707
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
consumer engagementmobile appsmobile shoppingaugmented realityARfashion involvementfashion innovativeness
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ABSTRACT
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Author
  • Anastasiia A.Napalkova(Far Eastern Federal University, Russia)