KOREASCHOLAR

EFFECTS OF MESSAGE SIDEDNESS AND BRAND ENGAGEMENT IN PRODUCT REVIEWS FOR LUXURY BRANDS: THE MEDIATING ROLE OF MESSAGE CREDIBILITY

Inea Kim, Yung Kyun Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372656
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.709-711
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
message sidednessbrand engagementluxury brandcomments on social media adperceived credibility
Table Content
Introduction
 Method
 Result and Implication
 References
Author
  • Yung Kyun Choi(Dongguk univ., Republic of Korea)
  • Inea Kim(Dongguk Univ., Republic of Korea)