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MILLIONAIRE MICRO-CELEBRITIES PERSONAL BRANDING STRATEGIES ON INSTAGRAM
Marina Leban, Benjamin Voyer
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372657
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.712-717
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
conspicuous consumption
visual social media
personal branding
Table Content
Introduction
Literature Review
Methodology
Results and Conclusion
References
Author
Marina Leban(ESCP Europe, France)
Benjamin Voyer(ESCP Europe, UK)