KOREASCHOLAR

MILLIONAIRE MICRO-CELEBRITIES PERSONAL BRANDING STRATEGIES ON INSTAGRAM

Marina Leban, Benjamin Voyer
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372657
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.712-717
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Table Content
Introduction
 Literature Review
 Methodology
 Results and Conclusion
 References
Author
  • Marina Leban(ESCP Europe, France)
  • Benjamin Voyer(ESCP Europe, UK)