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HOW B2B MARKETERS CAN UTILIZE SOCIAL MEDIA AND GAIN INTELLIGENCE THAT IS USED TO DEVELOP SUSTAINABLE CUSTOMER RELATIONSHIPS IN THE FASHION INDUSTRY

Yang-Im Lee, Peter Trim, An Vu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372659
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.720-721
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
customer orientationluxurysocial medianetworkquality information
Table Content
Introduction
 Theoretical Development
 Research Design
 Result and Conclusion
 References
Author
  • An Vu(Thuyloi University, Vietnam)
  • Peter Trim(Birkbeck, University of London, United Kingdom)
  • Yang-Im Lee(University of Westminster, United Kingdom)