KOREASCHOLAR

LUXURY FASHION BRANDING ON THE INTERNET

Carmen-Maria Albrecht, Pietro Häger
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372665
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.746-747
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury fashion brandsbrand equityvalue dimensionsonline distributionProduct assortment
Table Content
ABSTRACT
 References
Author
  • Carmen-Maria Albrecht(University of Applied Sciences Muenster, Germany)
  • Pietro Häger(University of Mannheim, Germany)