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IS ONLINE FASHION A “FLAT WORLD”? AN ANALYSIS ABOUT BRANDS AND MARKETS BEHAVIOR

Patricia SanMiguel, Teresa Sadaba, Simone Guercini
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372668
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.753-756
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
online behaviorfast fashionluxuryconsolidate marketsemerging markets
Table Content
Introduction
 Theoritical Development
 Result and Conclusion
 References
Author
  • Simone Guercini(University of Florence, Italy)
  • Teresa Sadaba(ISEM Fashion Business School - University of Navarra, Spain)
  • Patricia SanMiguel(ISEM Fashion Business School - University of Navarra, Spain)