KOREASCHOLAR

PERCEIVED SIMILARITY AS A LEVER TO DEVELOP THE MODEST FASHION MARKET IN FRANCE

Alice Audrezet, Béatrice Parguel
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372669
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.757-758
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Table Content
Introduction
 Theoretical Development
 Data collection and results
 References
Author
  • Béatrice Parguel(CNRS & Paris-Dauphine University, France)
  • Alice Audrezet(Institut Supérieur de Gestion - Paris, France)