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PERCEIVED SIMILARITY AS A LEVER TO DEVELOP THE MODEST FASHION MARKET IN FRANCE
Alice Audrezet, Béatrice Parguel
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372669
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.757-758
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
modest fashion
retail strategies
cultural issues
non-targeted market
similarity
Table Content
Introduction
Theoretical Development
Data collection and results
References
Author
Béatrice Parguel(CNRS & Paris-Dauphine University, France)
Alice Audrezet(Institut Supérieur de Gestion - Paris, France)