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DOES CULTURE MATTER IN ONLINE FASHION PRODUCTS PURCHASE BEHAVIOR? EVIDENCES FROM A CROSS-CULTURAL ANALYSIS OF ALIBABA CUSTOMERS

Monica Faraoni, Lala Hu, Lamberto Zollo, Riccardo Rialti
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372670
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.759-760
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Alibabacross-cultural analysisculturee-commercefashionwebsite usability.
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ABSTRACT
 References
Author
  • Monica Faraoni(University of Florence, Italy)
  • Lala Hu(Catholic University of the Sacred Heart, Italy)
  • Lamberto Zollo(University of Florence, Italy)
  • Riccardo Rialti(University of Florence, Italy)