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CAN REGULATORY FOCUS INFLUENCE THE JUDGEMENT OF “THESE SUIT ME!” ? A COMPARISON BETWEEN WESTERN AND EASTERN CONSUMERS

Mayuko Nishii
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372671
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.761-762
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
regulatory focusfashion identityevaluation
Table Content
Introduction
 Methods
 Results
 Discussion
 References
Author
  • Mayuko Nishii(Waseda University, Japan)