KOREASCHOLAR

THE IMPACT OF TV ADVERTISING ON VIRAL: ANALYSIS USING REAL-TIME AD RATINGS

Cunhyeong Ci, Hyo-Gyoo Kim, Seungbae Park, Heebok Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372677
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.790-791
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
TV commercialviralpart-list cuing effect
Table Content
ABSTRACT
 Reference
Author
  • Cunhyeong Ci(Kookmin University, Republic of Korea)
  • Hyo-Gyoo Kim(Dongguk University, Republic of Korea)
  • Seungbae Park(Seoul National University of Science & Technology, Republic of Korea)
  • Heebok Lee(Sangji University, Republic of Korea)