KOREASCHOLAR

THE EFFECT OF MARKETING AUTOMATION IN B2B MARKETING

Silva Davide
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372679
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.796-797
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Marketing automation influence the marketer’s decisions, enables them to automate traditionally marketing. Customers should receive automated and personalized communications. Marketing automation is the fastest growing tools in terms of adoption among digital marketers because of its capacity to achieve one-to-one communications and marketing tasks without any technical or personal skills.

Keyword
marketing automationdigital marketingpersonalizationmultichannelleads.
Table Content
ABSTRACT
 Introduction
 Theoretical Development
 Research
 Conclusion
 References
Author
  • Silva Davide(Lusofona University, Portugal)