KOREASCHOLAR

HOW SERVITIZATION AFFECTS CUSTOMER EXPERIENCE?

Kyeong Kook Jang, Joonheui Bae, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372680
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.798
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
servitization experiencevalue-in-usecommitmentcustomer engagementsocial identity theory
Author
  • Kyeong Kook Jang(Changwon National University, Republic of Korea)
  • Joonheui Bae(Kyungpook National University, Republic of Korea)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)