KOREASCHOLAR

THE INFLUENCE OF CROSS-CULTURAL EFFECT ON KÉRASTASE (L’OREAL GROUP) CONSUMER-BRAND RELATIONSHIP AND ENGAGEMENT

Pedro Nobre, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372682
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.804-809
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
cross-cultural effectconsumer-brand relationshipbrand engagementKérastaseL'Oreal
Table Content
Introduction
 Theoretical background
 Methodology
 Preliminary findings
 References
Author
  • Pedro Nobre(L'Oreal, Portugal)
  • Ricardo Godinho Bilro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
  • Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)