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ANALYZING THE IMPACT OF MASSCLUSIVITY CAMPAIGNS ON LUXURY AND MASS-MARKET FASHION BRANDS

Joana Fonseca dos Santos, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372683
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.810-811
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
massclusivitybrand loveonline brand communities
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ABSTRACT
 References
Author
  • Joana Fonseca dos Santos(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
  • Ricardo Godinho Bilro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
  • Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)