KOREASCHOLAR

STORYMAKING: AN INVESTIGATION ON THE PROCESS OF CO-CREATED BRAND STORYTELLING IN THE SPORTING GOODS INDUSTRY

Daniela Langaro, Charlotte Hackenberger, Sandra Maria Correia Loureiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372684
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.812-818
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
brand storymakingco-creationsporting goods industrycase study
Table Content
Introduction
 Literature Review
 Methodology
 Results
 Conclusions, Implications and Limitations
 References
Author
  • Daniela Langaro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
  • Charlotte Hackenberger(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
  • Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)