KOREASCHOLAR

HOW ATMOSPHERIC CUES IN A VIRTUAL REALITY FASHION STORES AFFECT THE SENSE OF PRESENCE

Maria Crespo, Sandra Maria Correia Loureiro, João Guerreiro, Ricardo Godinho Bilro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372685
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.819-823
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
atmospheric cuesvividnessvirtual reality fashion storepresenceemotionsdominance
Table Content
Introduction
 Theoretical Background
 Methodology
 References
Author
  • Maria Crespo(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
  • Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
  • João Guerreiro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Portugal)
  • Ricardo Godinho Bilro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit(BRU-IUL))