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FASHION AND BEAUTY ADVERTISING MODELS’ AGE AND ITS IMPACT ON OVER 50 FEMALE CONSUMERS’ PURCHASE INTENTION

Hélia Pereira, Maria De Fátima Salgueiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372686
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.824-826
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
models’ age; consumer perceptionspurchase intentionstructural equation modeling
Table Content
Introduction
 Theoretical Development
 Research Design
 Results and Conclusions
 References
Author
  • Maria De Fátima Salgueiro(Lisbon University Institute (ISCTE-IUL), Portugal)
  • Hélia Pereira(Lisbon University Institute (ISCTE-IUL), Portugal)