KOREASCHOLAR

LUXURY-BRAND CUSTOMIZATION AS A STRATEGY: THE REGULATORY FOCUS EFFECT AND CUSTOMIZATION COMPONENTS

Dayeon Choi, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/373878
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.827
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury brand customizationregulatory focus effectcustomization componentspurchase intention
Author
  • Dayeon Choi(Yonsei University)
  • Eunju Ko(Yonsei University)