KOREASCHOLAR

THE EFFECT OF CUSTOMIZED CHATBOT SERVICES ON BRAND LOYALTY TOWARD LUXURY BRANDS

Minju Lee, Enju Ko

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/373879

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Global Fashion Management Conference

2019 Global Fashion Management Conference at Paris (2019.07)
p.828

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

mass customization luxury brand perceived brand relationship chatbot satisfaction brand loyalty

Author

Minju Lee(Yonsei University)
Enju Ko(Yonsei University)