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FOCUSING ON AURA AND AWE: EFFECTS OF ART MARKETING ON LUXURY BRAND ATTITUDE AND PURCHASING INTENTION

Hyejin Jun, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/373881
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.830
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
uxury brandluxury brand art marketingaurabrand attitudepurchase intention
Author
  • Hyejin Jun(Yonsei University)
  • Eunju Ko(Yonsei University) Corresponding author