KOREASCHOLAR

GAMIFICATION MARKETING IN CONSUMER EXPERIENTIAL VALUE AND SATISFACTION

Young Ju Lim, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/373882
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.831
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
gamified marketing activitiesexperiential valuesatisfaction
Author
  • Young Ju Lim(Yonsei University)
  • Eunju Ko(Yonsei University)