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LUXURY BRAND EXPERIENCE AND UGC EFFECTS
Jihye Yu, Eunju Ko
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/373885
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.834
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
luxury brand
experience marketing
Instagram
UGC effect
Author
Eunju Ko(Yonsei University)
Jihye Yu(Yonsei University)