KOREASCHOLAR

EXPLORING SUBSCRIBER ENGAGEMENT AND QUALITY IN OTT (OVER THE TOP) INDUSTRY

Huanzhang Wang, Hakil Moon, Honglei Liu, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/373886
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.835
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
entertainmentOTTengagementsubscriber equity
Author
  • Huanzhang Wang(Changwon National University)
  • Hakil Moon(East Michigan University)
  • Honglei Liu(Dalian University of Foreign Languages)
  • Kyung Hoon Kim(Changwon National University)