KOREASCHOLAR

As the spread of the health and wellness trend continues worldwide, many consumers are spending much time on sports activities and expressing their individuality through sportswear. This study analyzes the trade networks of major exporters and importers of athleisure wear to provide an exporting policy for Korean apparel companies. As a result, The USA was found to import the most athleisure wear. On the other hand, China had the largest number of athleisure wear exports, and India’s exports, which are becoming increasingly important as apparel producers were notable. Next, using the concept of the centrality of social network analysis, it was found that the USA was the largest importer and the center of athleisure wear’s export network, but its influence has decreased gradually since 2010. China has the highest out-degree and betweenness centrality and center in the export of athleisure wear. The centrality of Asian countries such as India and Vietnam has increased. In Korea, the import of athleisure wear has increased greatly, but the export of athleisure wear has continuously decreased. Korea has less price competitiveness than other developing countries in Asia, but many Korean athleisure wear clothing brands are now attracting popularity not only in Korea but also in other countries with their excellent technology and design. In the future, the exporting policy of Korea’s athleisure wear should focus on high value-added and differentiated products.

Abstract
 I. Introduction
 Ⅱ. Background
  1. Concept and features of athleisure wear
  2. Domestic and international athleisure wearmarket trend
  3. Previous study on trade of textile and apparelproducts
 Ⅲ. Methods
 Ⅳ. Results
  1. Athleisure wear import & export status of world
  2. Athleisure wear import & export status of Korea
  3. Network analysis
 Ⅴ. Conclusion
 References

• Naan Ju(에이라운지) | 주나안
• Hyun-Jung Lee(한양대학교 의류학과) | 이현정
• Kyu-Hye Lee(한양대학교 의류학과) | 이규혜 Corresponding author