KOREASCHOLAR

STRATEGIC INNOVATION IN THE AUSTRALIAN RETAIL SECTOR - A NEW APPROACH FOR ENHANCING THE CUSTOMER EXPERIENCE

Dr Barbara Gligorijevic
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400522
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.9-16
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The retailing industry is experiencing a significant transformation driven by e-commerce adoption and tech-innovations; being under pressure to provide exciting and memorable shopping experiences that lead to customer acquisition and brand loyalty. This paper depicts three innovative retail solutions from Australia for business growth through strategic implementation of technology, in-store design and customer engagement.

Keyword
retail innovationconsumerexperiencetechnologystrategymobile appgamification
Table Content
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
AUSTRALIAN CASE STUDIES
CONCLUSION
REFERENCES
Author
  • Dr Barbara Gligorijevic(Sydney City School of Business – Top Education Group, Australia1)