KOREASCHOLAR

RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS

Sang-Lin Han, Ki-Hyung Kim, Junyean Moon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400635
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.28-32
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This research examines the relationships among consumption values, affective responses, and patronage intention for luxury brands. The study found that the consumption values positively influenced the consumer engagement and the flow, which in turn had a significant impact on the patronage intention, respectively. The affective responses exercised an important role as mediating variables.

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Table Content
ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND
CONCEPTUAL MODEL AND HYPOTHESES
RESEARCH METHODS AND RESULTS
DISCUSSIONS AND CONCLUSIONS
Author
  • Sang-Lin Han(Hanyang University, Seoul, Korea)
  • Ki-Hyung Kim(Hanyang University, Seoul, Korea)
  • Junyean Moon(Hanyang University, ERICA, Korea)