KOREASCHOLAR

THE EFFECT OF PLACE ATTACHMENT ON PRO-ENVIRONMENTAL BEHAVIOUR: THE MODERATING ROLE OF HORIZONTAL AND VETICAL COLLECTIVISM

Zening Song, Ahmad Daryanto, Didier Soopramanien
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400663
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.65-72
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This research tests the roles of vertical versus horizontal collectivism in affecting the relationships between place attachment, perceived environmental responsibility and pro-environmental behaviour. In doing so, the research addresses the boundary conditions for the attachment-behaviour link and provides guidance for implementing environmental policies using place attachment as the policy tool.

Keyword
place attachmentperceived environmental responsibilityhorizontal collectivismvertical collectivismpro-environmental behaviour
Table Content
ABSTRACT
INTRODUCTION
LITERATURE REVIEW AND HYPOTHESES
METHOD
RESULTS AND DISCUSSION
CONCLUSION
REFERENCES
APPENDIX
Author
  • Zening Song(Beijing Foreign Studies University, China)
  • Ahmad Daryanto(Lancaster University, United Kingdom)
  • Didier Soopramanien(Lancaster University, United Kingdom)