KOREASCHOLAR

EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION

Qin Sun, Rajasree K. Rajamma, Deborah D. Heisley, Mahmoud A Soliman
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400679
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.91-95
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
mobile promotionimmediate purchase intentionscarcityproductinvolvementproduct knowledge
Table Content
INTRODUCTION
LITERATURE REVIEW
RESEARCH METHOD
CONCLUSION
Author
  • Qin Sun(California State University, Northridge, USA)
  • Rajasree K. Rajamma(Fairfield University, USA)
  • Deborah D. Heisley(California State University, Northridge, USA)
  • Mahmoud A Soliman(Independent Container Line Ltd, USA)