KOREASCHOLAR

FACTORS LEADING TO CONTINUOUS USAGE OF AI SERVICES ON MOBILE SHOPPING

Cheuknga Chan, Hanglei Guo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400681
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.96
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
artificial intelligencecontinuous usagemobile shoppinguse and gratification theory
Author
  • Cheuknga Chan(Beijing Normal University - Hong Kong Baptist University United International College, China)
  • Hanglei Guo(Beijing Normal University - Hong Kong Baptist University United International College, China) Corresponding author