KOREASCHOLAR

This paper discusses consumers’ use of fashion to promote various civic causes, such as political, social, and environmental issues. Fashion has become a civic act. The fashion industry is beginning to create items to suit this purpose. This paper reviews literature supporting fashion activism, identifying future research directions. This paper contributes both academically and practically. Academically, it identifies the gap in literature referring to the understanding of the use of fashion by youth as a means of civic engagement. Prior studies are limited in scope. Thus, we urge further research to investigate fashion activism. This study contributes practically by opening up the idea to practitioners about fashion as communication tools regarding political, social and environmental matters.

ABSTRACT
INTRODUCTION
LITERATURE REVIEW
FASHION ACTIVISM
FASHION ACTIVISM: HOW COMPANIES PROMOTE CIVIC ENGAGEMENT
FASHION ACTIVISM: CONSUMERS INPUT IN FASHION CREATION
Fashion Activism: Media Encourages Consumers Support
FASHION ACTIVISM: IDENTITY AMONG CONSUMERS
Discussion and Conclusion
FUTURE RESEARCH APPROACHES
REFERENCES

• Farah Fouad(Arab Academy For Science, Technology, Maritime and Transport, Egypt)
• Ana Soares(University of Minho, Portugal)
• Eiman Negm(Arab Academy For Science, Technology, Maritime and Transport, Egypt)