KOREASCHOLAR

HOW DO KNOWLEDGE AND TRUST INFLUENCE FAST FASHION CONSUMPTION IN AN ETHICAL WAY? AN EMPIRICAL STUDY

Yongdan Liu, Matthew Liu, Andrea Perez, Ziying Mo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400687
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.107-108
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ethical fashiontheory of planned behaviorSEMknowledgetrust
Author
  • Yongdan Liu(University of Macau, Macao)
  • Matthew Liu(University of Macau, Macao) Corresponding author
  • Andrea Perez(Universidad de Cantabria, Spain)
  • Ziying Mo(International School of Business & Finance, Sun Yat-Sen University, China)