KOREASCHOLAR

THE EFFECT OF SERVICE INNOVATION ON PERCEIVED LUXURIOUSNESS IN ADVERTISEMENT

Sungkyu Lee, Jong-Ho Lee, Tony C. Garrett

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/400689

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.109

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Author

Sungkyu Lee(Akita International University, Japan) Corresponding author
Jong-Ho Lee(Korea University Business School, Korea)
Tony C. Garrett(Korea University Business School, Korea)