KOREASCHOLAR

Ecosystem firms have been dominantly implementing knowledge sharing and collaboration between consumer interest groups, business firms and technology platform vendors (Adner, 2016). The ecosystem businesses create new value through business activity arrangements and individual offerings of the shared assets, standards, and interfaces upon a technology platform (Adner, 2006). Face with the highly dynamic and competitive environment, the multisided ecosystem platform firms specifically design mobile app to generate more participation in co-creation of value (Roma & Vasi, 2019). Little research has been dedicated for mobile app developers to understand user’s context-centric and user’s personalistic-centric mobility to formulate diversification or specialization in the cocreation strategic process. Our work focuses on the ecosystem users and customers as focal stakeholders who experiencing the peer-to-peer ecosystem platforms via mobile application could perceive context-centric and personalistic-centric mobility to fit, to make identification, to cocreate value, and to contribute to the ecosystem by their equity.

INTRODUCTION
LITERATURE REVIEW
METHODOLOGY
DATA ANALYSIS AND RESULTS
DISCUSSION AND IMPLICATION
REFERENCES

• My-Trinh Bui(VNU International School - Vietnam National University, Hanoi, Vietnam) Corresponding author
• Don Jyh-Fu Jeng(National Chengchi University, Taiwan)
• Thi Mai Le(VNU International School - Vietnam National University, Hanoi, Vietnam)