KOREASCHOLAR

HOW FASHION EXHIBITIONS ARE CHANGING HIGH-END LUXURY BRAND EXPERIENCE: AN INTROSPECTIVE STUDY ON CHANEL’S MADEMOISELLE PRIVÉ

Jasmine A.L. Yeap

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/400720

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.130-131

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Jasmine A.L. Yeap(Universiti Sains Malaysia, Malaysia)