KOREASCHOLAR

HOW DO DIGITAL SHOPPING MISTAKES LEAD TO WOM?

Hkawn San, Jeeyeon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400721
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.132-133
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
purchase mistakesdigital shoppingword of mouth
Author
  • Hkawn San(National Sun Yat-sen University, Taiwan)
  • Jeeyeon Kim(National Sun Yat-sen University, Taiwan)