KOREASCHOLAR

INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR

Hojoon Choi, Kyung Yul Lee, Temple Northup
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400722
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.134
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
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Author
  • Hojoon Choi(University of Houston, US) Corresponding author
  • Kyung Yul Lee(Hanyang University, Republic of Korea)
  • Temple Northup(San Diego State University, US)