KOREASCHOLAR

PRACTITIONER VIEWS OF CREATIVITY AND DIGITIZATION IN THE HONG KONG ADVERTISING INDUSTRY

Julie Bilby, Kara Chan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400726
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.148
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
digital technologyadvertising creativitypractitionersHong Kong
Author
  • Julie Bilby(Hong Kong Baptist University, Hong Kong) Corresponding author
  • Kara Chan(Hong Kong Baptist University, Hong Kong)