KOREASCHOLAR

IS CLUTTERED SOCIAL MEDIA ENVIRONMENT BAD FOR ADVERTISING?

A-Reum Jung, Jun Heo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400727
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.149
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
clutternative addisplay adeye-tracking
Author
  • A-Reum Jung(Sejong University, South Korea)
  • Jun Heo(Louisiana State University, USA)