KOREASCHOLAR

DOES CULTURE MATTER IN ART INFUSION? IMPLICATIONS FOR LUXURY ADVERTISING

Hyejin Jun, Yuri Seo, Felix Septianto, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400728
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.150
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
art infusion effectluxury advertisingcultural influences
Author
  • Hyejin Jun(Yonsei University, Republic of Korea)
  • Yuri Seo(University of Auckland Business School, New Zealand)
  • Felix Septianto(University of Auckland Business School, New Zealand)
  • Eunju Ko(Yonsei University, Republic of Korea)