KOREASCHOLAR

GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH

Husna Ara, Jasmine A.L. Yeap, Siti Hasnah Hassan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400731
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.158-160
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
green marketing strategyNatural-Resource-Based-Viewgreen corporate imagesustainability performanceBangladesh
Author
  • Husna Ara(Universiti Sains Malaysia, Bangladesh) Corresponding author
  • Jasmine A.L. Yeap(Universiti Sains Malaysia, Malaysia)
  • Siti Hasnah Hassan(Universiti Sains Malaysia, Malaysia)