KOREASCHOLAR

PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION

Xiaoyan Luo, Lisa C. Wan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400739
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.181-182
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
recommender systempersonalizationawareness of information blindness
Author
  • Xiaoyan Luo(The Chinese University of Hong Kong, Hong Kong) Corresponding author
  • Lisa C. Wan(The Chinese University of Hong Kong, Hong Kong)