KOREASCHOLAR

OFFLINE TOUCH AND ONLINE RETAILING: EVIDENCE FROM A FIELD EXPERIMENT

Sanghwa Kim, Jeonghye Choi, Seung Hyun Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400743
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.204
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
offline touchonline retailingpurchase spendingfield experiment
Author
  • Sanghwa Kim(University of Maryland, United States)
  • Jeonghye Choi(Yonsei University, South Korea)
  • Seung Hyun Kim(Yonsei University, South Korea)