KOREASCHOLAR

HOW LIBERALS VERSUS CONSERVATIVES EVALUATE LOGO PROMINENCE FOR UNFAMILIAR FASHION BRANDS

Ganga Urumutta Hewage, Laura Boman, Sona Klucarova

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/400744

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.205

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Author

Ganga Urumutta Hewage(Bryant University, USA)
Laura Boman(Mercer University, USA)
Sona Klucarova(Montpellier Business School, France)