KOREASCHOLAR

THE EFFECT OF PRICE STRATEGIES AND MESSAGE APPEALS OF UPCYCLING FASHION BRANDS ON CONSUMERS’ PERCEPTION AND SUSTAINABLE CONSUMPTION

Yoon Hi Sung, Eun Yeon Kang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400745
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.206
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
UpcyclingLuxury brandsPrice strategyMessage framing
Author
  • Yoon Hi Sung(The University of Oklahoma, United States) Corresponding author
  • Eun Yeon Kang(Kutztown University, United States)