KOREASCHOLAR

INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE

Hyeyeon Yuk, Tony Garrett
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400747
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.212
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
innovationscustomer participationnew product developmentfinancial Performance
Author
  • Hyeyeon Yuk(Korea University Business School, South Korea)
  • Tony Garrett(Korea University Business School, South Korea)