KOREASCHOLAR

This paper describes a study that 1) explores ageing consumers’ perceptions of functionally beneficial but simple technology, and 2) tests how readily ageing consumers accept such technology. A mixed method approach is proposed to introduce ageing consumers to Google Home, to firstly demonstrate and highlight selected functional benefits associated with safety, connection with others and community, and entertainment; secondly determine ageing consumer attitudes toward that; and thirdly to test trial and adoption. Results will provide much needed insights into how emerging but relatively commonplace technology can be better integrated into ageing consumer groups to enhance wellbeing, increase independence and reduce isolation.

ABSTRACT
Introduction
Relevant Literature and Theory
Methodology
Significance
Limitations and Future Directions
References

• Brian T Hart(Trinity Western University, Canada) Corresponding author
• Graham Ferguson(Curtin University, Australia)
• Saadia Shabnam(Curtin University, Australia)