KOREASCHOLAR

CONSUMER BEHAVIOURS UNDER ON-GOING TERROR THREATS

Ning Chris Chen, Rohail Ashraf
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400750
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.226-231
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The world is not in peace everywhere, unfortunately. There is a huge population living in fear, whose ordinary lives are affected by terror. Literature suggests living in terror leads to different relationships with the place (e.g. Billig, 2006) and to psychological distress, which further leads to changes in attitudes and beliefs (Echebarria-Echabe & Fernández-Guede, 2006), as well as behaviors (e.g. Schiff, 2006; Schiff, Benbenishty, McKay, DeVoe, Liu, & Hasin, 2006). This study looks at regions in Pakistan where people live in constant terror of terrorism, political unrest, and threats of death, and aim to understand how people cope with the extreme situations, how their attachment to the place evolves and changes, and how people’s perceptions and ideologies on consumption shift.

Author
  • Ning Chris Chen(University of Canterbury, New Zealand)
  • Rohail Ashraf(King Abdulaziz University, Saudi Arabia)