KOREASCHOLAR

HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE

Yiling Li, Hyejin Kim, Jeonghye Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/400751
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.232
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
video clippre-roll advertisingVTRtopicthumbnailtitlevalence
Author
  • Jeonghye Choi(Yonsei University, South Korea)
  • Hyejin Kim(Korea Advanced Institute of Science and Technology, South Korea)
  • Yiling Li(Yonsei University, South Korea)